Friese Greene House
Developers Affinity Sutton created a mixed-use development at Portland Road Hove named Friese Greene House. It was named after Hove resident William Friese Greene (1855 – 1921) who was a portrait photographer, inventor and pioneer in early cinematography. The new building, designed by Conran and Partners, is on the site of the much-loved Granada Art Deco Cinema.
The design of the glass art is inspired by the illusion of the moving image using still frames shown in rapid succession. An Art Deco flavour to the design recalls the cinema that stood on the site, and uses forms that are geometric and employ the interaction of linear and curvilinear shapes. The Deco-inspired design is strengthened further by the use of a monochromatic design. A mixture of surface treatments will give the art depth. The interaction of the surfaces will create a very contemporary feel to the art. All techniques make use of available light whether natural or artificial.
The scheme has scooped a number of awards both for its architectural design, and for its installed art.
Date: July 2015